FCG prepares the industry report Russian Fashion Market report: Clothing, Footwear, Accessories – the result of constant and systematic monitoring. Since 2004 we have been measuring the “temperature and pressure” of the market. Regular updates are made to the report to reflect the actual market dynamics.
FCG – in partnership with the international trend bureau FashionSnoops.com – presents forecasts of global fashion trends in clothes, shoes and accessories on the Russian market. Forecasting trends includes both macro trends – social, economic and cultural features at a global scale affecting consumption – and commercial trends that offer specific recommendations on the assortment for the season. This service is provided by subscription. FCG examines this information and produces customized recommendations considering the specific details of the local market, geography, cultural features of local demand and customer positioning.
FCG conducts customized marketing and indusrty research considering business’ goals and objectives. It could be industry briefings, detailed expert analytics, local and federal field studies: quantitative and qualitative analysis.
We develop a methodology and research tools for the company’s business objectives, considering the specifics of each separate industry segment.
Marketing research inckudes special consulting section “Expert opinions and practical recommendations”, where
FCG offers its expert vision of how the research results can be interpreted and utilized by our costumer’s with respects to their individual goals.