Analytics
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Industry report on the Russian Fashion Market
FCG prepares the industry report Russian Fashion Market report: Clothing, Footwear, Accessories – the result of constant and systematic monitoring. Since 2004 we have been measuring the “temperature and pressure” of the market. Regular updates are made to the report to reflect the actual market dynamics.
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Trend analytics
FCG presents on the Russian market forecasts of global fashion trends in clothing, footwear and accessories in cooperation with the international trend bureau FutureSnoops.com. The service is available on paid subscription.
Modules of forecasts: women’s, men’s, children’s clothing, lingerie, accessories, beauty, home textiles, etc.
Structure of forecasts:
- Macro trends
Global social, economic and cultural changes affecting consumption (forecast horizon: 2 years or more).
- Commercial trends
Applied assortment recommendations for the season (forecast horizon: up to 1.5 years):
Fashion Themes.
Materials.
Prints and patterns.
Key patterns and designs.
- Retail overview
Seasonal key items and hits and trends for fast fashion brands.
- Local market adaptation
FCG analyzes and adapts global forecasts to client specifics:
Geography and cultural context.
Brand positioning.
Target audience, etc.
Assortment sales analytics.
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On-demand research
FCG conducts customized marketing and indusrty research considering business’ goals and objectives. It could be industry briefings, detailed expert analytics, local and federal field studies: quantitative and qualitative analysis.
We develop a methodology and research tools for the company’s business objectives, considering the specifics of each separate industry segment.
Marketing research inckudes special consulting section “Expert opinions and practical recommendations”, where
FCG offers its expert vision of how the research results can be interpreted and utilized by our costumer’s with respects to their individual goals.On-demand research examples
- Study of the Russian clothing market;
- Study of the Russian shoe market;
- Study of the Russian jewelry market;
- Study of the Russian fashion e-commerce market;
- Study of the Russian export / import market;
- Analytics of the domestic production market;
- Analytics of the luxury segment of the Russian fashion market;
- Analytics of the mass market segment of the Russian fashion market;
- Market structure. Analysis of the market capacity and conditions; assessment of market trends;
- Price segment. Analysis of both the selected target segment and the development prospects of the customer’s company: dynamics, capacity, main players in the market, best practices;
