FCG prepares the industry report Russian Fashion Market report: Clothing, Footwear, Accessories – the result of constant and systematic monitoring. Since 2004 we have been measuring the “temperature and pressure” of the market. Regular updates are made to the report to reflect the actual market dynamics.
FCG presents on the Russian market forecasts of global fashion trends in clothing, footwear and accessories in cooperation with the international trend bureau FutureSnoops.com. The service is available on paid subscription.
Modules of forecasts: women’s, men’s, children’s clothing, lingerie, accessories, beauty, home textiles, etc.
Structure of forecasts:
Global social, economic and cultural changes affecting consumption (forecast horizon: 2 years or more).
Applied assortment recommendations for the season (forecast horizon: up to 1.5 years):
Fashion Themes.
Materials.
Prints and patterns.
Key patterns and designs.
Seasonal key items and hits and trends for fast fashion brands.
FCG analyzes and adapts global forecasts to client specifics:
Geography and cultural context.
Brand positioning.
Target audience, etc.
Assortment sales analytics.
FCG conducts customized marketing and indusrty research considering business’ goals and objectives. It could be industry briefings, detailed expert analytics, local and federal field studies: quantitative and qualitative analysis.
We develop a methodology and research tools for the company’s business objectives, considering the specifics of each separate industry segment.
Marketing research inckudes special consulting section “Expert opinions and practical recommendations”, where
FCG offers its expert vision of how the research results can be interpreted and utilized by our costumer’s with respects to their individual goals.