Report on the Russian fashion market (2012-2021)

Fashion Consulting Group prepares regular reports on the Russian fashion market, which include data on the volume and dynamics of the market and its individual segments, market development drivers, strategies of key players and analysis of consumer trends. A separate section provides information on the e-commerce market. Separate supplements are issued with thematic blocks, including on in-house production, the fashion market's movement towards sustainability and the transformation of communications.

Report on the Russian fashion market (2012-2021)

-Structure
1. Market. development of the fashion market in russia 2012-2021. forecast until 2025.
  • 1.1. The logic of modern market formation.
  • 1.2. Dynamics and volumes of market in 2021.
  • 1.3. Important market trends accelerated by the pandemic.
  • 1.4. Market recovery forecast.
2. Retail. fashion market. structure. leading players.
  • 2.1. Characteristics of the Russian fashion market by age and gender groups. Volume, dynamics and specifics of female, male and children's segments.
  • 2.2. Price segmentation of the retail fashion market. Features of price segments.
  • 2.3. Dynamics of development of Russian and international retail chains in Russia.
3. Retail. fashion market. fashion e-commerce. structure.trends.
  • 3.1 Characteristics of Russian fashion e-commerce market.
  • 3.2. Specifics of demand in fashion e-commerce.
  • 3.3 Market structure. The trend of multi-channel sales.
  • 3.4. Fashion direction on marketplaces.
4. Production. characteristics of russian light industry, domestic production, import/export.
  • 4.1 Russian light industry: commodity pattern, domestic production indicators.
  • 4.2 State support and legislative initiatives aimed at development of the industry. Anti-counterfeit measures and organizations.
  • 4.3 Import/export of light industry goods.
5. Appendix.
5.1. Transformation of communication in the global fashion market. issue june 2021.
  • Expert interpretation of the results of Dazed "ERA MONOMASS" report. A cultural essay on the new ecosystem of influence on the formation of values and preferences of Millennials and Generation Z. Aspects of analysis :1)Personality 2) Content 3) Society 4) Culture 5) Role model.
5.2. Digital reality. vectors of influence on fashion. issue january 2021.
  • Analytical author's essay. Jointly Fashion Consulting Group and international trend-bureau Fashion Snoops: new values, lifestyle, shaping consumer behaviour and fashion preferences.
5.3. Luxury fashion market under the influence of the pandemic. issue july 2021.
  • Expert analysis of the current state of global luxury fashion market. Market dynamics in the pandemic. Development drivers. Key demand trends. Local specifics of demand dynamics in Russia.

Format

 

The structure of the document depends on the thematic blocks selected by the client and the agreed terms of reference. The timing of the customised reports will be agreed separately with the client. The report is provided in electronic PDF format.

Cost

35000-100000 rubles
excluding VAT (the final price depends on the chosen sections and the amount of customisation according to the technical specification)
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