Report on the Russian fashion market

Part 1. The Russian Apparel and Footwear Market in the Macroeconomic Context, 2022–2026

Overview: Analysis of the size and dynamics of the Russian fashion market across macroeconomic shocks and product categories. Key signals regarding market conditions in 2026 are identified.

Part 2. Local Production: Status and Trends in the Russian Light Industry. Imports and Exports

Overview: Structure, size, and dynamics of the Russian light industry across its key segments. Import and export flows within the industry are analyzed, including apparel and footwear.

Part 3. Profile of Apparel, Footwear, and Accessories Consumers in Russia

Overview: A portrait of the Russian fashion consumer through geographic, demographic, and income-based segmentation, as well as perceptions of socioeconomic status. Sociocultural trends of 2026 that are reshaping consumer behavior patterns are examined.

Part 4. Apparel and Footwear in Russian Household Consumer Spending. Price Dynamics and Retail Market Segmentation

Overview: The share of apparel and footwear within household consumer expenditures and category price dynamics for 2022–2025. The retail pricing structure is analyzed, including segment profiles and market player strategies.

Part 5. Age and Gender Structure of the Apparel and Footwear Market: Demand Patterns Across Key Categories

Overview: Analysis of demand for apparel and footwear across women’s, men’s, and children’s segments. Consumption patterns and purchasing priorities within each age and gender group are examined.

Part 6. Offline Retail Market: From Overheating to Stagnation

Overview: Performance of offline retail during 2020–2025, including market size, average transaction value, and transaction volumes across Russia, Moscow, and the regions. Traffic and visitor profiles of shopping centers are analyzed by country, age, and affluence segments as of 2026.

Part 7. E-commerce Trends in the Context of Omnichannel Sales. Marketplaces as the Engine of Growth

Overview: Dynamics and structure of the fashion e-commerce market within an omnichannel retail environment. Marketplaces are examined as the key driver of online retail, including category development logic and growth drivers within marketplace ecosystems.

Part 8. Leading Retail Holdings and Apparel & Footwear Brands

Overview: Ranking of the top 20 retail holdings and top 100 apparel and footwear brands in Russia based on 2025 results, including analysis of revenue, growth dynamics, and market shares. Transformation of the retail landscape during 2022–2026.

Part 9. Key Findings

Overview: Major macroeconomic, consumer, and structural trends shaping the Russian fashion market. Adaptation to a challenging market environment and retailers’ operating strategies. The section concludes with a market outlook through 2030.

Part 10. Appendix. Global Megatrends

Overview: A cultural essay by Fashion Consulting Group and Future Snoops on global megatrends.

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Full Industry Report on the Russian Fashion Market, 2014–2026F
Release date: May 25, 2026