Report on the Russian fashion market (2012-2021)
Fashion Consulting Group has prepared an annual report on the Russian fashion market, which includes data on volumes, dynamic, trends, review of major players and consumer preferences. The study included two important sections: e-commerce and on internal production. Addendum to Report includes case studies of the leaders in the mass market industry segment.
Report on the Russian fashion market (2012-2021)
-Structure
0. Introduction. digital reality. vectors of influence on fashion
- Analytical author's essay. Together, Fashion Consulting Group and the international trend bureau Fashion Snoops: a new phygital space in which we all live and new values, lifestyle that shape consumer behavior and fashion preferences
1. Development of the fashion market in russia before and during the pandemic. results of 2020
- 1.1 The logic of the formation of the modern market. Dynamics and volumes of market in 2020
- 1.2 Important trends accelerated by the pandemic
- 1.3. Transformation of the market during the pandemic. Results of 2020
- 1.4. Forecast of market recovery
2. Production. characteristics of russian the light industry , domestic production, import/export, state support
- 2.1 Light industry of the Russian Federation: commodity structure, indicators of domestic production
- 2.2 Import substitution strategy. State support and legislative initiatives aimed at the development of industry. Combating counterfeit goods: measures, organizations
- 2.3 Import/export of light industry goods
3. Trade. retail fashion market
3.1. leading international and russian brands in the fashion market of the russian federation
- 3.1.1 Characteristics of the Russian fashion market by gender and age groups Volumes, dynamics and features of female, male and child segments
- 3.1.2. Price segmentation of retail fashion market. Features of price segments
- 3.1.3. Application: Luxury fashion market
- 3.1.4. Dynamics of development of Russian and international retail chains in Russia
3.2. Transformation of retail fashion market in the direction of multi-channel sales
- 3.2.1. Characteristics of the Russian fashion e-commerce market
- 3.2.2. The trend of formation multi-channel sales
- 3.2.3. Specifics of demand in fashion E-commerce
The application, transformation of communications in the global fashion market, based on the results of the "Era monomass" report
Format
The report is provided in electronic PDF format after the payment is received
Number of pages
258
Number of tables and graphs
115
Cost
118000 rub
without VAT
without VAT