Projects

Clarifying the target niche in the market, commercial trends. Identifying established attitudes among the target audience, expectations of the target audience, assessment of brand compliance with the leadership requirements of the target niche.

Market Analysis.
Competitive niche analysis.
U&A analysis of the target audience.
Store check.
Analysis of competitor reports.
In-depth expert interviews.

Target niche structure and competitive maps.
Formalized positioning.
Formalized portrait of the target audience.
A clear brand platform / role model / DNA brand has been developed.
Formalized brand standards in working with assortment, retail, communication programs.

The retail company for women's ready-to-wear in the mass market segment with the main distribution channel through the internet and social media. Followers on Vkontakte platform over 600K. Site rating is included in the 50 most visited sites in Russia. Main challenges: increase sales and develop  cross-channel content strategy.

Business Audit. The business strategy was developed or three year period and includes: management policy guidelines, retail store design and visual merchandising standards. Developed standards for evaluating efectivness of sales promotion activities, as well as standards for franchising documentations.

The turnover grew by 45% within period of 12 months.
10 retail stores and 6 franchisee stores were opened. A management policy and a system of sales evaluation sales efficiency have been introduced.

A manufacturer of plus-size clothes for women is facing a challenge to increase wholesale sales, find new potential clients and expand distribution. Russian trade mark sold in all regions of the Russian Federation.

Audit and analysis of business processes for wholesale companies. Development strategy for three year period; Company Credit Policy rules; buyer motivation system. Products were divided by distribution channels.

Wholesale revenue grew by 200% in two years, the company entered new distribution channels, including Online channels. 70 new clients were gained at CPM trade show with four contracts signed during show days. Stocks from previous seasons were minimized. Wholesale buyers were divided according to sales range.

The company is a seller of clothing and shoes for women, men and children, the budget segment. The main sales channel is a retail network of multi-brand stores, 38 in total. It is required to simplify the network management system, since there is a different area and assortment in stores, there is no system of annual planning of buying and sales.

Developed business strategy for a period of five years; sales planning and budgeting system, a clustering system that allows to optimize descisions for new realestate and maintaining a business.

3 new multi-brand stores were opened. Established criteria for selecting new realestate . Business management system have been simplified, restrictions on the price priorities of customers have been automated; as well as sales analytics. The company is preparing to automate the store management system.

The company is a seller clothing for men, women and children and shoes in the premium segment. More than 80 department stores in all regions of Russia, the total amount of retail space is over 160 thousand square meters. Challenge: Develop new department stores in the cities with population less than 1 million peope; build a franchising system.

An audit of business proccesses at the network of department stores.
Developed design and a strategy for retail departments stores in the smaller cities along with visual merchendising standards.
Developed a calendar of sales promotions and events for the year ahead. A supply matrix and a sales matrix in franchisee department stores have been developed.

Building a cost-effective business model for franchisees. A franchising system - a know-how: a package of technological documents for development of the franchising system including systems for motivating sales staff in retail stores.

Russian lingerie and homewear manufacturer in medium and budget price segment. Product sold in every region of Russian Federation with 350 wholesale customers. Dropping sales and distortion of the commodity matrix (wholesale buyers requesting to produce cheaper goods than suggesting by positioning of TM).

Audit and analysis of the business processes for group of companies (two TM) was peerformed. Developed strategy for a period of three years, maps of top-level business processes, a project of a management. Developed organizational chart for the company . Identified key points for financial responsibility, income and expenses.

The total of 9 retails stores were opened for both trademarks. Business processes have been optimized, the number of sales staff had been reduced. Launched online sales. Production and sales devisions were separated as well as managemnt groups for both trademarks.

German footwear manufacturer for men and women with developed retail network in 9 cities of Russia. Challenge: increase efficiency of assortment management, reduce stocks and optimize the product range.

Model range was analyzed based on target audience needs. Method of goods assormentent management was analyzed and corrected. Points of optimization were identified. Evaluated company performance in the following areas: assortment structure and management; methods and algorithms of calculating inventory; distributing of goods among the store chain; staff work.

The needs of the target audience and style solutions for the range of shoes have been formed. A new classification of the assortment and the shape of the assortment matrix are proposed. An algorithm has been developed for the collection formation and assortment management during the season.

Russia-based womenswear manufacturer with 16 retails stores across country and online store. Challenge: optimize and structure model range, optimize creative processes of collections development.

Corporate trainings were performed - Modern systems and technologies for assortment of fashion goods. Brand DNA were identified. Developed strategy for for styles and assortment of goods.

Designed two fashion collections. Developed guide-lines for designers: style characteristics, color map, formula of best-selling models and risk groups. Developed and implemented: system for calculating stock and assortment matrix for three concecutive seasons; developed structure for analytics, buying and development departments.

Womenswear brand from Belarus in medium price segment needs to optimite offreings for wholesale customers and to gain new potential clients.

Analytics methods were audited. The existing assortment has been regrouped into a new seasonal collection offering, with stocks and new models taking into account. Suggested varoius options of product drops. Explored possibilities of optimizaton for the seasonal offerings. New form of analysis was created for implementation into the core product.

Brand has expanded pool of wholesale clients by entering Russian market and by optimizing the offer. Overstocks got reduced.

Russian department store and online store for outerwear. Chalange: reduce volume of product stocks, increase KPI of the product offering, increase the efficiency of buying.

Buyers training and support during the seasonal buying cycle. Sales analitics. Analyzed algorithms and techniques that was used during seasonal buying cycle.

Reduction of inventory by 30% with simple indicators of gross profit + 10%. A new unique classification system for outerwear has been introduced. Algorithm and form of calculating inventory for seasonal planning and operational procurement.