Communication strategy of a fashion brand in social networks
An intensive practical course on how to run a fashion business on social networks for SMM managers, fashion business owners, copywriters and creative industry specialists
The seminars are to be purchased in full bundele. The course is conducted exclusively in an online format in the mode of active interaction between students and the trainer
24-28 March
5 days
Every day: 10:00 - 11:30. Format: online, live broadcast mode, Moscow time
Certificate Fashion Consulting Group (in electronic form)
Program
-Program
Seminar1
Social media trends in 2025 in Russia and abroad:
- Global megatrends of social media;
- Trends for 2025;
- Short trends in individual social networks.
Seminar 2
Communication strategy in social networks. What is it?
- The concept of a communication strategy;
- The structure of a communication strategy;
- Brand voice, archetypes, target audience, etc.
Seminar 3
Visual concept:
- What is a visual concept of a fashion brand, as a separate document;
- Trends and anti-trends of photo and video content of fashion brands in different segments;
- Types of photography for different purposes.
Seminar 4
Content strategy. Content types:
- The most popular content;
- User content;
- What is a selling text?
Seminar 5
Sales funnel:
- Advertising strategy;
- Working with bloggers and influencers;
- Sales funnel.
Ekaterina Diveeva
Head of Communications Department,
digital expert of Fashion Consulting Group.
Specializes in promoting businesses, companies, brands and individuals on social media (Vkontakte, YouTube, TikTok, Telegram). She is engaged in visual merchandising and window dressing in large companies and at industry exhibitions.
Format
Every day training takes place from 10:00 to 11:30 (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
5 intense interactive online sessions. Each topic contains examples. Each session is accompanied by handouts.
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Entries are available for 3 months.
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Entries are available for 3 months.
Pricing
Each session includes print out materials developed by author exclusively for the program.
The price of 'blitz' consulting equals 24,000 rubles (20% off) when paid simultaneously with payment for the seminar.
The price of 'blitz' consulting equals 24,000 rubles (20% off) when paid simultaneously with payment for the seminar.
5 days
42 800 RUB
Blitz consulting
30 000 RUB
