Social media as a commercial tool for fashion brands. Part 1
Intensive course for SMM managers, owners of fashion business, copywriters and specialists of creative industries
The seminars are to be purchased in full bundele. The course is conducted exclusively in an online format in the mode of active interaction between students and the trainer
You can check the upcoming training dates with your manager
5 days
Every day: 10:00 - 11:30. Format: online, live broadcast mode, Moscow time
Certificate Fashion Consulting Group (in electronic form)
Program
-Program
Seminar1
Social media trends in Russia 2024-2025:
- 2025 Trend;
- Promotion strategies for fashion brands in social media.
Seminar 2
Brand’s positioning in social media:
- Target audience;
- Brand’s positioning in social media;
- Brand’s archetypes in social media;
- Tone of voice;
- Entrance zone of social account.
Seminar 3
Visual concept:
- What is visual concept;
- Photo and video trends and anti trends for fashion brands in different segments;
- Composition in photography, product photography.
Seminar 4
Visual concept:
- Video making;
- Story making;
- Reels;
- IGTV;
- Livestream.
Seminar 5
Content strategy:
- Content types;
- Most Viewed Content;
- Selling text rules;
- User-generated Content;
- Storytelling.
Ekaterina Diveeva
Head of Communications Department,
digital expert of Fashion Consulting Group.
Specializes in promoting businesses, companies, brands and individuals on social media (Vkontakte, YouTube, TikTok, Telegram). She is engaged in visual merchandising and window dressing in large companies and at industry exhibitions.
Format
Every day training takes place from 10:00 to 11:30 (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
5 intense interactive online sessions. Each topic contains examples. Each session is accompanied by handouts.
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Entries are available for 3 months.
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Entries are available for 3 months.
Pricing
Each session includes print out materials developed by author exclusively for the program.
The price of 'blitz' consulting equals 24,000 rubles (20% off) when paid simultaneously with payment for the seminar.
The price of 'blitz' consulting equals 24,000 rubles (20% off) when paid simultaneously with payment for the seminar.
5 days
42 800 RUB
Blitz consulting
30 000 RUB
