Profitable retail: the synergy strategy. Offline. Online. Marketplaces
A practical workshop for brand owners, growth and development directors, marketers, and retail experts
To master building a profitable omnichannel sales model by unifying brick-and-mortar stores, your e-commerce platform, and marketplaces into a single, cohesive strategy for growth and customer loyalty.
Attention! The training is not recorded!
Attention! The training is not recorded!
You can check the upcoming training dates with your manager
3
Every day: 11:00 - 12:30 Format: online, live broadcast, Moscow time
Certificate Fashion Consulting Group (in electronic form)
Program
-Program
Seminar 1
Offline: The New Power of Physical Retail
- The store as the brand’s emotional core
- Why offline conversion rates are higher
- Space, staff, and intangible loyalty services
- Offline & online synergy (BOPIS, Click & Collect)
Practical Session: A checklist for driving conversion without discounts.
Seminar 2
Online: Building Recognition, Trust, Loyalty
- The online store as the brand’s face
- Content, storytelling, and visual presentation
- The online touchpoint as a hub for analytics and engagement
- Cultivating loyalty through personalization and content
Practical Session: A 12-point website audit.
Seminar 3
Marketplaces: Achieving Scale Without Brand Dilution
- The role of marketplaces in the fashion ecosystem
- Where they amplify your brand and where they dilute it
- Anti-cannibalization: assortment and pricing strategies
- Your 90-day omnichannel roadmap
Practical Session: Creating a channel matrix (offline/online/marketplace).
Natalia Chinenova
Head consultant “Business technologies in retail”.
Leading expert in Franchising and Distribution.
Practitioner in setting up Retail Business from scratch, development and management of retail chains with work experience in retail over 32 years. Former CEO of SELA Corporation. In 2010 Natalia was awarded with ‘Retail manager of the year’ in All-Russian Championship ‘Golden chains 2010’ for the highest effectiveness during the economic crisis.
Format
In-class daily sessions from 11:00 am to 12:30 am (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
3 intense interactive online sessions. Each session is accompanied by handouts.
Attention! The training is not recorded!
Attention! The training is not recorded!
Pricing
The cost of the training includes materials developed by author exclusively for the program.
3 days
38 800 RUB
