Pricing in the fashion industry: production, wholesale, retail

Program

-Program

Seminar 1

Basic approaches to pricing

Cost-based vs. market-based pricing;
Advantages and risks of each approach.

Seminar 2

Market-based pricing

Determining target retail prices;
Competitor price monitoring technologies.

Seminar 3

Price structure and balance

Price range and its management;
Width of the step between prices;
Focus and psychological prices.

Seminar 4

Margin-based pricing

Marginal model in production;
Marginal model in wholesale;
Marginal model in retail.

Seminar 5

Retail pricing strategies by sales channels

Own retail;
Franchising;
Marketplaces.

Natalia Chinenova

Head consultant for Business technologies in retail. Leading expert in Franchising and Distribution.

Was developing the retail and franchising networks in retail, created the largest franchise network in Russia (over 560 stores). Leading expert in the field of organizing a retail business from scratch, creating and managing retail chains.

Competencies

Development of the company’s strategy;
Analysis of the effectiveness of management decisions;
Retail chain management;
Distribution channels in retail;
Business creation from scratch;
Building a franchising department;
Creation and development of a franchise network;
Building a wholesale system and managing wholesales;
Development of retail store standards;
Formalization of business processes;
Formation of grading system and KPI;
Organization of class A logistics warehouses;
Creation of the company’s product and credit policy;
Development and implementation of loyalty programs;
Retail store economics;
Motivation of retail store personnel;
Creation of a sales calendar;
Visual merchandising (online, offline).

Academic Experiemce

Lecturer at the Higher School of Economics at the postgraduate program “Brand Management in the Fashion Industry”, the master’s program “Management and Marketing in the Fashion Industry”, the advanced training course “Visual Merchandising in the Fashion Industry”. Author and lecturer of training and lectures on effective management of manufacturing and retail enterprises in the fashion industry.

Business Events

Keynote speaker at conferences and summits dedicated to the development of production and retail in the fashion industry: CJF Children’s Fashion, CPM, CPM Body & Beach, Lingerie show-forum, EvroShoes (ShoesReport), Sports and Fashion, Textile Expo (Textillegprom), Mosshoes.

Get callback

By submitting an application you consent to the processing of personal data in accordance with the Personal Data Processing Policy and accept the user agreement

Order corporate training

By submitting an application you consent to the processing of personal data in accordance with the Personal Data Processing Policy and accept the user agreement

Order education

By submitting an application you consent to the processing of personal data in accordance with the Personal Data Processing Policy and accept the user agreement

Order

By submitting an application you consent to the processing of personal data in accordance with the Personal Data Processing Policy and accept the user agreement

Thanks!

Our manager will contact
you as soon as possible

Thanks!

You are subscribed to the FCG newsletter.