Offline store vs online store vs marketplace: main similarities and differences in employee functionality
This seminar is aimed at business owners and managers who already have several distribution channels, entrepreneurs who are planning to open their own e-commerce or enter a marketplace as well as top managers of sales departments
The seminars are to be purchased in full bundele.
Attention! The training is not recorded!
Attention! The training is not recorded!
You can check the upcoming training dates with your manager
5 days
Every day: 10:00 - 11:30 Format: online, live broadcast, Moscow time
Certificate Fashion Consulting Group (in electronic form)
Program
-Program
Seminar 1
- Differences in offline vs online sales practices;
- Differences in target audience of offline vs online store;
- Assortment particularities for offline and online stores.
Seminar 2
- Online store management models: in-house employees, outsourced employees, mixed model;
- Structure of the Internet sales department depending on an online store level of development;
- Functional responsibilities of online store employees. Their skills and abilities.
Seminar 3
- Assortment particularities for marketplaces;
- Functional responsibilities of employees of departments serving marketplaces. Their skills and abilities;
- Feedback analyst, a new profession. Functional responsibilities. Case studies.
Seminar 4
- Basic principles of promotion and development of Internet sales. SEO optimization;
- Email marketing – email marketing objectives;
- Basic rules of email marketing and necessary types of mailings.
Seminar 5
- Basic terms of online store analytics;
- Basic KPIs of an online store.
Natalia Chinenova
Head consultant “Business technologies in retail”.
Leading expert in Franchising and Distribution.
Practitioner in setting up Retail Business from scratch, development and management of retail chains with work experience in retail over 32 years. Former CEO of SELA Corporation. In 2010 Natalia was awarded with ‘Retail manager of the year’ in All-Russian Championship ‘Golden chains 2010’ for the highest effectiveness during the economic crisis.
Format
In-class daily sessions from 10:00 am to 11:30 am (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
5 intense interactive online sessions. Each session is accompanied by handouts.
Attention! The training is not recorded!
Attention! The training is not recorded!
Pricing
The cost of the training includes materials developed by author exclusively for the program.
5 days
42 800 RUB
