Multichannel visual merchandising. Modern technologies for sales growth.

Educational program for visual merchandisers, managers and directors of retail stores.

The seminars are to be purchased in full bundele
April, 22-25
4 days
Every day: 11:00 - 18:00
Certificate Fashion
Consulting Group


Seminar 1
Techniques and rules of visual merchandising:
  • The role of visual merchandising in sales;
  • How does visual merchandising affect consumer affective response?
  • Visual perception and the principles of gestalt;
  • 10 main visual merchandising techniques;
  • Distinctive features of representation for different types of goods: clothing, shoes, underwear, accessories.
Seminar 2
Designing and zoning retail space. Lighting and equipment:
  • Where does the design begins: technical requirements?
  • Foundations of zoning in retail;
  • Types of sales equipment and its functions;
  • How to increase sales by using the right lighting at the store;
  • Trends of modern store design.
Seminar 3
Displays, POS materials, Mannequins:
  • Different types of mannequins;
  • Role of windows display in sales; 
  • Window display characteristics: use of light, colour and creative direction;
  • Classification of POS materials;
  • Influence of colour in retail;
  • Window display workshop: clothes, shoes and accessories.
Seminar 4
Visual merchandising in retail store – workshop:
  • Product display;
  • Presentation of goods using colour palate;
  • Mannequins;
  • Primary skills for organising window displays (indoor / outdoor);
  • Lighting 101: Lighting plot for retail spaces.
Victor Malygin
Victor Malygin

Visual merchandising and retail design expert at FCG.

Head of educational projects at Fashion Consulting Group.


  • Experience in retail trade at leading and managerial positions since 2002.
  • Worked as a visual merchandiser and leading visual merchandiser for the following companies: MEXX, R2, Sela, Lady&gentleman CITY.
  • Visual merchandising consultant.

As part of consulting works completed projects and training for the following companies:

  • Footwear: SVETSKI, VSV;
  • Women’s clothing: 1001 dress, AVERI, Mekha Malina, Virgi-style, Antiga, Firdaws;
  • Homewear: Holty, OUR;
  • Children’s clothing: Ginger, Jacotte, Colibri;
  • Sportswear and outdoor: Ultra;
  • Accessories: Marhatter.
In-class daily sessions from 11am to 6pm (8 academic hours).
The class is held in the form of active engagement between students and coach. For successful training and study of theoretical material, the program includes coaching sessions, workshops and case-study.
Each session includes print out materials developed by author exclusively for the program.
Practical session (Day 4) for offline participants only.
The cost if paid before April 8 is 39,270 rubles (15% discount).
Please check with the manager for the cost of training for online participation with an additional discount.

4 days 46 200 RUB
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