Logic of forming a product classifier (product directory terminologies)
The seminar is aimed at managers of offline and online stores, designers, heads of production departments, category managers and analysts
Program
• Components of the assortment policy;
• The role of the product classifier as a fundamental basis for effective sales;
• The logic of constructing a product classifier, goods and how they differ from properties or statuses;
• Age categories of buyers and functionality of goods;
• The concept of “base” for each specific company;
• Basic properties of goods – what number of properties of goods is necessary for analytics. Depth of analytics for each specific company;
• Features of the cut of clothes and shoes – a brief overview;
• Distinctive features of fabrics.
• Boston matrix and the length of the product life cycle;
• Forming an excel table to specify user requests;
• How to combine different names of the same products in one product directory.
Head consultant “Business technologies in retail”.
Leading expert in Franchising and Distribution.
Practitioner in setting up Retail Business from scratch, development and management of retail chains with work experience in retail over 32 years. Former CEO of SELA Corporation. In 2010 Natalia was awarded with ‘Retail manager of the year’ in All-Russian Championship ‘Golden chains 2010’ for the highest effectiveness during the economic crisis.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Attention! The training is not recorded!
