Logic of formation of a product classifier for multi-channel sales
The seminar is aimed at managers of offline and online stores, designers, heads of production departments, category managers and analysts
The seminar will cover rules and logic of forming a product classifier for both offline and online sales, technology of combining functions of different departments, rules of correct hierarchy formation of names, features and attributes, and assignment of statuses for the commodity directory
You can check the upcoming training dates with your manager
5 days
Every day: 10:00 - 11:30 Format: online, live broadcast, Moscow time
Certificate Fashion Consulting Group (in electronic form)
Program
-Program
Seminar 1
- Assortment policy components: Product Classifier and Product Guide in assortment management;
- The role of product classifier as a foundation for effective sales management in all stages of a product life cycle;
- Logic in creation of a product classifier: hierarchy, terminology.
Seminar 2
- Analysis of the hierarchy and feature set in a commodity classifier;
- Adaptation of attributes for each specific company;
- Boston matrix: the role of attributes for its formation.
Seminar 3&4
- Basic features of two categories: clothing and footwear;
- Determining sufficient depth of descriptions for company-specific analytics;
- Basic terminology for correct naming in the classifier.
Seminar 5
- Case practices: how to combine different names of the same products in one product classifier;
- Specifics of search queries: studying the glossary of buyers;
- Formation of excel table for business processes tasks and queries of product classifier users.
Natalia Chinenova
Head consultant “Business technologies in retail”.
Leading expert in Franchising and Distribution.
Practitioner in setting up Retail Business from scratch, development and management of retail chains with work experience in retail over 32 years. Former CEO of SELA Corporation. In 2010 Natalia was awarded with ‘Retail manager of the year’ in All-Russian Championship ‘Golden chains 2010’ for the highest effectiveness during the economic crisis.
Format
In-class daily sessions from 10:00 am to 11:30 am (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
5 intense interactive online sessions. Each session is accompanied by handouts.
Attention! The training is not recorded!
Attention! The training is not recorded!
Pricing
The cost of the training includes materials developed by author exclusively for the program.
5 days
42 800 RUB
