Interviews: techniques for PR communication with media

Intensive training course for Top-managers, Marketing Directors, PR-directors and those, who wants to feel confident during interviews.

The course includes mini-lectures and video-examples, practical training, case-study and training for answering difficult questions
You can check the upcoming training dates with your manager
2 days
Every day: 11:00 - 18:00
Certificate Fashion
Consulting Group

Program

-Program
Training
The course includes mini-lectures and video-examples:
  • How to answer provocative questions?
  • How to write your “story” for the interview?
  • How to feel comfortable and confident in front of the camera?
  • How to communicate with a journalist, but follow your agenda?

Agenda:

  • Communication with the Media representatives. 
  • How do you develop and convey key messages in the interview?
  • Creating your “story” for the interview.
  • Provocative questions.
  • Eristic tricks.
  • Case study from TV-host Tatyana Tsiplyaeva.
Tatiana Tsiplyaeva
Tatiana Tsiplyaeva

TV-host at VGTRK, a member of the “Academy of Russian Television”. For 16 years Tatiana is hosting the news program “Events” at the channel “TV-Center”.

TV-host of the programs “Money” and “Vremechko” (NTV), “Telecrossword” (RTR). Tatiana also known as a host for many televised and staged events with experience in live broadcasting over 25 years.

Format
In-class daily sessions from 11am to 6pm (8 academic hours).
The course includes mini-lectures and video-examples, practical training, case-study and training for answering difficult questions. The class will be video recorded for further evaluation of behaviour in front of the camera and self-presenting skills.
Pricing
2 days 14 600 RUB
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