Interviews: techniques for PR communication with media

Компетенции:

• Media communication techniques;
• Develop and convey key messages in the interview;
• Writing persuasive and informational speeches;
• Speech Training;
• Public speaking;
• Organizing your argument;
• Psychology of performance: techniques to overcome fear and anxiety.

ACADEMIC EXPERIENCE.

Author and coach “Communication with the media” workshops for top-managers and company leaders (HSE, Fashion Consulting Group; Gorodissky & Partners PRP group, ABInbev, Microsoft, Coca-Cola, etc.). Tatiana is a lecturer and teacher at Higher School of Economy on the program of additional professional education “Brand Management in the Fashion Industry” and the master’s program “Management and Marketing in the Fashion Industry. Tatiana has experience in education over 25 years, she’s an author of the course “Presentation speech in brand management”; her articles were published in numerous professional science magazines. Tatiana produced and directed four documentary films (“Three Faces of Catalonia”, “Cradle of Religions”, “Israel. In Search of Its Sky”, “Name and Fate” – Channel One) that was exclusively streamed on 1TV in Russia. Tatiana had received awards for her contribution to television broadcasting: medal of the Order of Merit to the Fatherland, second degree (2012), gratitude from the Mayor of Moscow “For great personal contribution to the work of major Tv-channel in Russia – “TV Center”(2007), among others.