Fashion in English - Language and Terms.
An educational program for all professionals in fashion who actively uses English at work; and anyone who is interested in fashion.
48 hours
Program
- Fashion collection – study and practice of design, vision; description and outline, trend analysis;
- Mood board – inspiration: visual layout, trend analysis, transformation from idea to an actual project;
- Self-representation: description of project, design bureau, studio showroom. Key points and short presentation;
- Portfolio – geometrics, forms and objectifying of ideas. Examples;
- Trends and trendspotting; technologies and figure types. Vocabulary of the couturier, innovative materials;
- Accessories – jewellery, bijou, glasses, watches, swimwear – case study;
- Marketing – introduction of ideas, brand launches, sales; lookbooks;
- Organising your store/showroom/boutique; trends, positioning and marketing glossary. Business communication;
- Working with analytical materials, network resources, blogging and writing press releases.
Methodology
The method of mastering grammar is based on the “Longman school” and communicative approach. This combination makes possible effectively develop speech skills, expand vocabulary, consolidate the basics of grammar and freely navigate the language environment. Each text followed by exercises with vocabulary and grammar tasks.
Author, professional translator, journalist and copywriter graduated from The Maurice Thorez Institute of Foreign Languages in Moscow.
The textbook available exclusively for participants of the course, created in collaboration with practicing designers and methodologists of the Foreign Language Department of Philological Faculty of Moscow State University.
Each lesson begins with a discussion of current events in the fashion world and smoothly transition into the topics of the lesson. Within which, participants will practice the grammar necessary for the speech in English.
The author’s textbook should be purchased separately (1 200 RUB).
