Promotion of the fashion brand in social networks in the postinstagram era
Intensive course for SMM managers, owners of fashion business, copywriters and specialists of creative industries
The seminars are to be purchased in full bundele. You can also purchase blitz consulting, it's paid expert consulting for the participants of training, covering the issues explored (the number of seats is limited).
You can check the upcoming training dates with your manager
5 days
Every day: 11:00 - 18:00 Participation is possible both offline and online
Certificate Fashion
Consulting Group
Program
-Program
Seminar1
Social media trends in Russia 2023:
- 2023 Trend
- Promotion strategies for fashion brands in social media
- Target audience
- Brand’s positioning in social media
- Brand’s archetypes in social media
- Tone of voice
- Entrance zone of social account
Seminar 2
Visual concept:
- What is visual concept
- Photo and video trends and anti trends for fashion brands in different segments
- Composition in photography, product photography
- Story making
- Reels
- Videos
- Livestream
Seminar 3
Content strategy
- Content types
- Most Viewed Content
- Selling text rules
- User-generated Content
- Storytelling
Seminar 4
Brand/Personal brand promotion in Vkontakte, Telegram, Odnoklassniki, Pinterest
- How to promote on Vkontakte, Telegram, Odnoklassniki, Pinterest
- Targeted advertising
- Working with opinion leaders
- Promotion of the personal brand of the business owner on social media
Seminar 5
Social store and social client service
- Competitors
- Pricing strategy
- Social store sales funnel
- Shopping tags
- Loyalty programs
- Community management in fashion social media
Ekaterina Diveeva
Head of Communications Department,
digital expert of Fashion Consulting Group
Specializes in promoting businesses, companies, brands and individuals on social media (Vkontakte, YouTube, TikTok, Telegram). She is engaged in visual merchandising and window dressing in large companies and at industry exhibitions.
Format
In-class daily sessions from 11am to 6pm (8 academic hours).
Participation is possible both offline and online.
Participation is possible both offline and online.
The class is held in the form of active engagement between students and coach. For successful training and study of theoretical material, the program includes coaching sessions, workshops and case-study.
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Pricing
Each session includes print out materials developed by author exclusively for the program.
The price of 'blitz' consulting equals 20,000 rubles (20% off) when paid simultaneously with payment for the seminar.
The price of 'blitz' consulting equals 20,000 rubles (20% off) when paid simultaneously with payment for the seminar.
5 days
39 800 RUB
Blitz consulting
25 000 RUB
