Fashion business in Instagram

If you’re struggling with your Visual Strategy, don’t have a proper Instagram Growth plan or just want to Boost Your Instagram engagement – this course is definitely for YOU!

The seminars are to be purchased in full bundele
November 29 - December 03, 2021
5 days
Every day: 11:00 - 18:00
Certificate Fashion Consulting Group

Program

-Program
Seminar1
Social media trends 22-23:
  • Trends for 2022
  • Strategies for promoting a fashion brand on social networks
  • TG (target group)
  • Brand positioning on a social network
  • Social media brand archetypes
  • Brand voice
  • Entrance area of Instagram account
Seminar 2
Visual concept:
  • What is a visual concept?
  • Trends and anti-trends of photo and video content of fashion brands in different segments
  • Composition in photography, product photography
  • Video making
  • Stories making
  • Reels
  • IGTV
Seminar 3
Content strategy
  • Types of content
  • Profile design
  • Most popular content
  • Sales text rules
  • User content
  • Storytelling
Seminar 4
Brand promotion in Instagram
  • Instagram promotion methods
  • Targeted advertising
  • Working with influencers
  • Promotion of the personal brand of the business owner on Instagram
Seminar 5
Instagram store
  • Competitors
  • Pricing
  • Instagram store sales funnel
  • Shopping tags
  • Loyalty programs
  • Community management on Instagram
Ekaterina Diveeva
Ekaterina Diveeva
Head of Communications Department,
digital expert of Fashion Consulting Group

Specializes in promoting businesses, companies, brands and individuals on social media (Facebook, Instagram, YouTube, TikTok, Telegram). She is engaged in visual merchandising and window dressing in large companies and at industry exhibitions.

Format
In-class daily sessions from 11am to 6pm (8 academic hours).
The class is held in the form of active engagement between students and coach. For successful training and study of theoretical material, the program includes coaching sessions, workshops and case-study.

Each session includes print out materials developed by author exclusively for the program.
Pricing
If paid before 01/11/2021, an additional 15% discount (summed up with all discounts)
5 days 33 600 RUB
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