Social media as a commercial tool for fashion brands
Intensive course for SMM managers, owners of fashion business, copywriters and specialists of creative industries
The seminars are to be purchased in full bundele. The course is conducted exclusively in an online format in the mode of active interaction between students and the trainer.
20-24.05.2024
5 days
Every day: 10:00 - 11:30. Format: online, live broadcast mode, Moscow time
Certificate Fashion
Consulting Group
Program
-Program
Seminar1
Social media trends in Russia 2024:
- 2024 Trend;
- Promotion strategies for fashion brands in social media.
Seminar 2
Brand’s positioning in social media:
- Target audience;
- Brand’s positioning in social media;
- Brand’s archetypes in social media;
- Tone of voice;
- Entrance zone of social account.
Seminar 3
Visual concept:
- What is visual concept;
- Photo and video trends and anti trends for fashion brands in different segments;
- Composition in photography, product photography.
Seminar 4
Visual concept:
- Video making;
- Story making;
- Reels;
- IGTV;
- Livestream.
Seminar 5
Content strategy:
- Content types;
- Most Viewed Content;
- Selling text rules;
- User-generated Content;
- Storytelling.
Ekaterina Diveeva
Head of Communications Department,
digital expert of Fashion Consulting Group
Specializes in promoting businesses, companies, brands and individuals on social media (Vkontakte, YouTube, TikTok, Telegram). She is engaged in visual merchandising and window dressing in large companies and at industry exhibitions.
Format
Every day training takes place from 10:00 to 11:30 (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
5 intense interactive online sessions. Each topic contains examples. Each session is accompanied by handouts.
Entries are available for 3 months.
5 intense interactive online sessions. Each topic contains examples. Each session is accompanied by handouts.
Entries are available for 3 months.
Pricing
Each session includes print out materials developed by author exclusively for the program.
5 days
31 800 RUB
