Exhibition Marketing.

Intensive training course for fashion companies planning to participate an exhibitions; Directors, Sales-managers, Marketing managers.

The class is held in the form of active engagement between students and coach. For successful training and study of theoretical material, the program includes coaching sessions, workshops and case-study.
You can check the upcoming training dates with your manager
1 day
11:00 - 18:00
Certificate Fashion
Consulting Group

Program

-Program
Content:
  • How to design an exhibition booth and build the budget;
  • Employee motivation;
  • Company goals during an exposition;
  • Strategic events;
  • Positioning of the stand at the exhibition floor;
  • Visibility of the stand for potential customers;
  • Stand Design;
  • How to calculate correct number of product to showcase;
  • Marketing goals;
  • Events before the official opening;
  • Brand ambassadors and company representatives – motivation tools;
  • Methods for Assessing Effectiveness.
Natalia Chinenova
Natalia Chinenova

Head consultant “Business technologies in retail”

Leading expert in Franchising and Distribution

Lead Analyst of the Centre “Management and Communication in Fashion Industry” at NRU HSE

Practitioner in setting up Retail Business from scratch, development and management of retail chains with work experience in retail over 32 years. Former CEO of SELA Corporation. In 2010 Natalia was awarded with ‘Retail manager of the year’ in All-Russian Championship ‘Golden chains 2010’ for the highest effectiveness during the economic crisis.

Format
In-class daily sessions from 11am to 6pm (8 academic hours).
The class is held in the form of active engagement between students and coach.
For successful training and study of theoretical material, the program includes coaching sessions, workshops and case-study.
Pricing
For successful training and study of theoretical material, the program includes coaching sessions, workshops and case-study.
1 day 9 600 RUB
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