Effective retail sales: sales management, employee motivation, reporting and controllingFashion Consulting

Program

-Program

Seminar 1

Retail economics;
Sales from shelf planning practices;
Sales budgeting.

Seminar 2

Cost effectiveness of a retail store;
Strategies to reduce the cost of running a retail business;
Pricing rules for a retail store.

Seminar 3

Working with balancing stocks without losses for a retail store;
Causes of leftover stock;
Promotions and sales stimulus.

Seminar 4

Modern loyalty programs;
Rules for developing a loyalty program;
Management of a loyalty program.

Seminar 5

Retail store personnel management;
Responsibility matrix in a retail store;
Motivation of a retail store personnel.

Natalia Chinenova

Head consultant for Business technologies in retail. Leading expert in Franchising and Distribution.

Was developing the retail and franchising networks in retail, created the largest franchise network in Russia (over 560 stores). Leading expert in the field of organizing a retail business from scratch, creating and managing retail chains.

Competencies
- Development of the company’s strategy;
- Analysis of the effectiveness of management decisions;
- Retail chain management;
- Distribution channels in retail;
- Business creation from scratch;
- Building a franchising department;
- Creation and development of a franchise network;
- Building a wholesale system and managing wholesales;
- Development of retail store standards;
- Formalization of business processes;
- Formation of grading system and KPI;
- Organization of class A logistics warehouses;
- Creation of the company’s product and credit policy;
- Development and implementation of loyalty programs;
- Retail store economics;
- Motivation of retail store personnel;
- Creation of a sales calendar;
- Visual merchandising (online, offline).
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АКАДЕМИЧЕСКИЙ ОПЫТ

Co-founder of the master’s program “Management and Marketing in the Fashion Industry” at the Higher School of Economics. Lecturer at the Higher School of Economics at the postgraduate program “Brand Management in the Fashion Industry”, the master’s program “Management and Marketing in the Fashion Industry”, the advanced training course “Visual Merchandising in the Fashion Industry”. Author and lecturer of training and lectures on effective management of manufacturing and retail enterprises in the fashion industry.

BUSINESS EVENTS

Keynote speaker at conferences and summits dedicated to the development of production and retail in the fashion industry: CJF Children’s Fashion, CPM, CPM Body & Beach, Lingerie show-forum, EvroShoes (ShoesReport), Sports and Fashion, Textile Expo (Textillegprom), Mosshoes.

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