E-commerce visual merchandising
The seminar is aimed at content specialists, marketing specialists, online store managers and business owners
Workshop focuses on basic rules of visual merchandising and their usage in the Internet.
The seminars are to be purchased in full bundele.
Attention! The training is not recorded!
The seminars are to be purchased in full bundele.
Attention! The training is not recorded!
You can check the upcoming training dates with your manager
5 days
Every day: 10:00 - 11:30 Format: online, live broadcast, Moscow time
Certificate Fashion
Consulting Group (in electronic form)
Program
-Program
Seminar 1
- The components of online visual merchandising (VM);
- Photo content: visuals for homepage and catalog pages;
- Flypage: photo content and text content.
Seminar 2
- Fonts in online visual merchandising;
- Graphics in online VM;
- Coloristics in online VM.
Seminar 3
- Online vs offline visual merchandising;
- Store design project vs website design project;
- Checkout area in offline store vs shopping bag on the website.
Seminar 4
- Offline storefront vs website homepage;
- Relevance of offline storefront visualization vs website homepage;
- Storefront — CTA buttons on website homepage;
- Storefront stickers — images with overlaid text on website homepage.
Seminar 5
- Target audience of offline store vs target audience of website;
- Target audience — visualization modeling;
- How to choose the right models and shooting location;
- Target audience of offline store and visualization of target audience on catalog page and flypage.
Natalia Chinenova
Head consultant “Business technologies in retail”.
Leading expert in Franchising and Distribution.
Practitioner in setting up Retail Business from scratch, development and management of retail chains with work experience in retail over 32 years. Former CEO of SELA Corporation. In 2010 Natalia was awarded with ‘Retail manager of the year’ in All-Russian Championship ‘Golden chains 2010’ for the highest effectiveness during the economic crisis.
Format
In-class daily sessions from 10:00 am to 11:30 am (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
5 intense interactive online sessions. Each session is accompanied by handouts.
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Attention! The training is not recorded!
Blitz consulting sessions are carried out online, the schedules are subject to be negotiated with participants.
Attention! The training is not recorded!
Pricing
The cost of the training includes materials developed by author exclusively for the program.
The price of 'blitz' consulting equals 24,000 rubles (20% off) when paid simultaneously with payment for the seminar.
The price of 'blitz' consulting equals 24,000 rubles (20% off) when paid simultaneously with payment for the seminar.
5 days
42 800 RUB
Blitz consulting
30 000 RUB
