Collection planning for a wholesale fashion brand: from assortment strategy to matrix
The seminar is intended for specialists in working with assortment, clothing manufacturers, designers, product managers
How to form a collection to sell more?
We will study the logic of developing an effective collection for a wholesale brand: from assortment strategy to classifier structure, theme and capsule planning. Practical cases and working solutions for reducing risks in the assortment.
We will study the logic of developing an effective collection for a wholesale brand: from assortment strategy to classifier structure, theme and capsule planning. Practical cases and working solutions for reducing risks in the assortment.
07-11 July
5 days
Every day: 10:00 - 11:30 Format: online, live broadcast, Moscow time
Certificate Fashion Consulting Group (in electronic form)
Program
-Program
Seminar 1
Assortment strategy of a wholesale brand:
- Types of assortment strategies;
- The concept of key assortment competencies of a clothing brand;
- On what basis are assortment competencies formed.
Seminar 2
Classifier as an assortment management tool:
- Classifier hierarchy: static and dynamic structure;
- Main features of product division;
- Commercial risk categories: how they affect structure and sales;
- Formula of 4 elements of the “degree of novelty”.
Seminar 3
Pricing as a collection management tool:
- Pricing stages: factory selling price, wholesale and retail markups;
- How to correctly distribute the assortment by price levels: low, medium, high.
Seminar 4
Key parameters of assortment planning:
- Planning categories of commercial risk and the width and depth of the assortment;
- Balance of basic and fashionable positions: how not to lose brand recognition.
Seminar 5
Assortment matrix:
- Basic principles of forming an assortment matrix;
- Formation of a minimum and optimal sales matrix for a wholesale buyer;
Basics of forming a commercial wholesale collection:
- Seasonal collection and style themes;
- Rules for forming capsules in themes.
Anush Gasparyan
Co-founder and Commercial Director of FCG
Has extensive experience in analytical and practical work in the fashion industry, leads various consulting projects for Russian companies in the fashion industry.
Conducts practical seminars and trainings for leading Russian companies producing and selling fashionable clothes, shoes, and accessories. Develops dress codes for political institutions, consulting and legal companies, banks, etc.
Format
In-class daily sessions from 10:00 am to 11:30 am (2 academic hours).
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
5 intense interactive online sessions. Each session is accompanied by handouts.
Attention! The training is not recorded!
Attention! The training is not recorded!
Pricing
The cost of the training includes materials developed by author exclusively for the program.
5 days
42 800 RUB
