Assortment strategies in fashion retail for multichannel sales
The seminar is intended for owners and managers of manufacturing and trading companies, for top managers, heads of assortment departments, buyers.
We analyze the key principles of assortment management in offline and online retail, marketplaces and wholesale. We learn to balance SKUs, manage profitability and synchronize product offers. Practical cases and working tools!
Program
- Assortment management logic in different channels. Control of inventory, frequency of deliveries and turnover;
- Channel balance and assortment coordination;
- Interrelation of sales channels in terms of uniqueness of product offering;
- Protection against sales cannibalization and management of duplicate SKUs: Assortment subordination: which positions work better in which channels?
• Formation of an optimal category mix (base, trends, capsules).
• Development of a merchandising calendar (delivery rhythm, seasonality).
• Assortment depth and width depending on the outlet format.
• Balance of main lines and limited collections.
• Optimal SKU volume, adaptation of the depth and width of product positions.
• Creation of an assortment core: what products are promoted through marketplaces?
• Adjustment to the specifics of the platform (availability of a warehouse model or FBS).
Managing pricing, discounts and promotional campaigns.
• Formation of collections for wholesale partners taking into account the timing of purchases and distribution.
• Flexibility of assortment: “main collection” vs. additional capsules.
• Balance of standard offers and customized orders for large clients.
• Limits on exclusive positions for different categories of partners.
Head consultant “Business technologies in retail”.
Leading expert in Franchising and Distribution.
Practitioner in setting up Retail Business from scratch, development and management of retail chains with work experience in retail over 32 years. Former CEO of SELA Corporation. In 2010 Natalia was awarded with ‘Retail manager of the year’ in All-Russian Championship ‘Golden chains 2010’ for the highest effectiveness during the economic crisis.
Training takes place in an online format, in a “live broadcast” mode, Moscow time.
Attention! The training is not recorded!
