Assortment planning in fashion retailing: Methodology, application and analysis.
Intensive training course for product management, designers, buyers and business owners
The seminars are to be purchased in full bundele
18-22 Оctober
5 days
Monday - Thursday: 11:00 - 18:00
Friday - 11:00 - 14:00
Friday - 11:00 - 14:00
Certificate Fashion
Consulting Group
Consulting Group
Program
-Program
Seminar 1
Strategy and Matrix in fashion assortment management:
- Main principles for effective assortment planning;
- How to prioritize assortment groups;
- Developing Core Competencies can lead to competitive advantage;
- Balanced Assortment Matrix and Optimization Opportunities;
- Assortiment classifier vs. Assortiment matrix.
Seminar 2
Seasonal stock planning and calculation of assortment matrix:
- Main principles for assortment optimization;
- Types of assortment matrix in the fashion industry. How to build an assortment matrix;
- How to optimize sale forecast strategy;
- Main indicators for effective stock balances;
- How to calculate stock inventory for the season for the retail store;
- Calculating the matrix for the season using classifier (calculation study);
- Retail: assortment of colour (Design), models (Style).
Seminar 3
How to develop commercially successful fashion collection:
- Marketing Strategy and Assortment Planning;
- How fashion trends influence consumer demand;
- What is long-term industrial trend forecast and how to use it for commercial advantage;
- Example of trend interpretation for seasonal collection;
- Fashion buying rules for commercial success;
- Sales analysis and assortment matrix;
- Production calendar for seasonal collection;
- Product Development Department: roles and responsibility.
Seminar 4
Managing remaining stocks and stimulation of sales in fashion retail:
- Strategic factors affecting the volume of remaining stock;
- Operational errors that causes increase of remaining stock;
- Sales promotion methods and examples;
- Seasonal marketing events;
- Methods of seasonal trends forecast.
Additional topic
Fashion trends season FW 22 (topic: women’s wear):
- Fashion trends that helping to boost your sales and attract customers in Russia;
- Seasonal trends forecast;
- Colour spectrum, textiles and materials;
- Global trends across all product categories.
Galina Kravchenko
Department Director, Assortment of Goods and Operations
Director, Trend Analytics FCG – FashionSnoops
Galina specialises in fashion collection development (clothing and shoes), assortment strategy in retail chains and wholesale companies. Introduces international experience of fashion product development into practice of Russian companies.
Format
In class sessions from Monday to Thursday from 11:00 to 18:00 (8 academic hours), on Friday - from 11:00 to 14:00 (4 academic hours).
The class is held in the form of active engagement between students and coach. For successful training and study of theoretical material, the program includes coaching sessions, workshops and case-study.
Pricing
4 days
28 800 RUB
Additional topic
Commercial trends 6 600 RUB
