New rules for flexible management of fashion assortment for wholesale and retail sales. Applied Solutions 2023
Intensive training for all professionals who are responsible for budger and producement planning, collection creation, assortment management: company owners, heads of assortment departments, buyers, merchandisers, product managers, designers.
Participation is possible both offline and online
Consulting Group
Program
The current market context for assortment planning:
- Key trends in Russian fashion retail 2023;
- Transformation of offline retail and multi-channel retail;
- Price structure of the market and features of the development of segments;
- New competitive environment: major social changes in the post-COVID era, impact on the fashion market;
- How to study the buyer? Psychographic approaches for assortment management;
- Consumer vs Trend.
Flexible Principles: Static and Dynamic Matrices:
- The main structure of the assortment;
- Dynamic assortment structure;
- Additional assortment characteristics to consider when creating an assortment hierarchy.
Priority indicators for flexible assortment planning:
- Planning of commercial risk categories and product life cycle management;
- Width and depth of assortment;
- Commercial ranks of models and strategies of size ranges;
- Ranking of indicators for balancing the assortment matrix.
An integrated assortment planning system is the key to financial success:
top to bottom method
- Store clustering vs product clustering;
- Key indicators of planning;
- Solutions for filling the matrix by outlets;
- Sales budget;
- Purchase budget.
- Store capacity calculation;
- Balance of old and new goods (rationing on the trading floor);
- Store matrix. Carryover matrix;
- New assortment matrix;
- Purchase budget;
- Sales budget.
Planning Control: Strategic Budget Decision. Workshop.
Anti-crisis strategies in working with the assortment
- Applied anti-crisis strategies: differentiated pricing;
- Development of a visual merchandising system;
- Development of a unified distribution system.
Flexible management techniques
- Planning horizons;
- Planned assortment;
- Reporting and control system (indicators, time lines, desicion-making levels).
Cost&profit: what’ s this?
- Pricing and markup;
- Stepwise discount systems and seasonal sales;
- Gross profit;
- Residual standard;
- Inventory turnover;
- Purchase payback;
- Correlations between performance indicators.
Workshop on the calculation of key performance indicators.
For effective assimilation of theoretical material, the program includes workshops and applied cases.
Leading expert in Assortment.
More than 24 years of experience in the fashion industry, 17 of them in the positions of a top manager. Ekaterina has extensive experience in retail, analytics and forecasting, strategic marketing and visual merchandising. University teacher, author of publications in specialized media.
Ekaterina specializes in assortment strategy development and operational management of product portfolios. She has experience in implementing and adapting international standards in Russian companies from the economy segment to the medium plus segment. The main specialization is the development of an assortment strategy and the operational management of product portfolios.
Participation is possible both offline and online/
