English | Fashion Consulting Group

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About us

Fashion Consulting Group (Russia) was established in 2000 in Moscow and became Russia’s premier provider of business consulting services to fashion retail and manufacturing industries.  In 2007 it’s international branch Fashion Consulting Group International was established in USA, New York

Fashion Consulting Group head office in Russia operates in the following areas: marketing research, marketing consulting, product development, professional trainings. Fashion Consulting Group International  provide fashion companies located in USA with relevant information on Russian market,  presents reports on marketing research in English. We provide our clients with market and competitive intelligence, through a winning combination of local market knowledge and insightful analysis

FCG (Russia) clients include major manufacturers and fashion retailers already operating in Russia. FCG International is focused on international companies which are interested in entering into and succeeding in the Russian market

Fashion Consulting Group is focused on fashion market and constantly study and update information about it.   We are dedicated to helping our clients investigate opportunities, understand markets and compete effectively in the dynamic Russian market.

FCG (Russia) is involved as a partner or initiator of business programs for the most of professional industry events — industry fairs, exhibitions, conferences and local seasonal fashion weeks , trade exhibitions, round tables, press-conferences.

Our reports and interview daily quoted in media, became a primarily industry information source We deliver branch reports and profile surveys for such prominent experts as KPMG, USAID, Bloomberg, large investment companies, trade missions of USA, UK, France, Portugal, Brazil.

FCG (Russia)consultants broadcast and appear in print as key experts at Russian and international business mass media such as RBC TV, Financial Times, Forbes, WWD, Vedomosty, Commersant, Business, Itogi and more.

Consulting Services

The main services for fashion Industry:

  • Business consulting. Marketing solutions.
  • Merchandising consulting. Product Development
  • Market reports.Consumer research.

Market Research

Fashion Consulting Group carries out constant market research that provides insights into market trends, analysis, projections, sales and marketing strategies to operate in Russian Apparel, Footwear and Accessories markets.

We provide the following types of research:

  • Complex analytic reports of Russian apparel, footwear and accessories markets. Including but not limited to: statistical data, analytical monitoring and expert evaluation.
  • Quantitative and qualitative marketing research focused on a defined market or segment ( e.g. outerwear, childrenswear, mens’ business apparel, plus sizes, intimate apparel, etc.)
  • Local characteristics of consumption, consumer behavior and preferences specific for Russian apparel market
  • Study into the main characteristics of a brand target audience, including consumer behavior and buying features
  • Study into specifics of defined Russian regions identifying consumption, values, lifestyle and demographics
  • Analysis of a market entry and regular promotional activities in a given category, including competition environment with applicable recommendations included
  • Sample-collection, creative concepts, advertising materials testing and brand development
  • Expert interviews with distributors, retailers and wholesalers based on FCG data base of leading industry experts and  extended variety of customized information.

Business Solutions

BUSINESS SOLUTIONS — is the key activity of Fashion Consulting Group. We deliver consulting services for clients from two main fields:

  • Manufacturers of Fashion Product (including apparel, accessories, footwear, etc.)
  • Distributors of Fashion Product (including retail and wholesale)

 

THE SERVICES CAN BE PROVIDED AS:

  • Verbal consulting sessions 
    • Interactive brain storming with client’s key specialists
    • Workshops
    • Client’s staff training and couching
  • Written documents and instructions
    • We also offer control services over practical application of these instructions for their successful execution.

MAIN FIELDS OF FCG COSULTING PROGECTS CAN BE DEFINED AS:

  • Strategic Planning
    • Market Analysis and Competition Reports
    • Business Plan Development
    • Brand Positioning Strategy: price positioning, brand image, life-style positioning
    • PDM strategy
    • Distribution Strategy
    • Organization structure
    • Franshise and lisencing strategies
  • IMC — Marketing communications’ strategy:
    • Marketing Plan, including Advertising
    • Visual Merchandising manuals
    • Sales promotion program for the wholesale and retail divisions
    • Expo-marketing manuals
    • Special events and fashion shows

Retail Seminars

These retail seminars and workshops are practical, down-to-earth and results oriented. They can be tailored to your organization for you professional development or offered as group sessions in seminars or organizational meetings.

  • Customer Service for retail success;
  • Retail Management Development;
  • Professional Selling Techniques for retail;
  • Effective Hiring;
  • Visual Merchandising;
  • Store Planning and Design that motivates customers;
  • Creating a Brand of your store;
  • Logistics and Operations that work;
  • Buying and Negotiation Techniques;
  • Fashion Trends and Local Consumption.

For International Business

Services provided by FCG International branch (USA) to International Client may include:

  • Comprehensive market study
  • Specific data bases
  • Regular consumer reports
  • Direct access to the local potential business partners

Customization of Brands’ International Strategies to Russia market specifics:

  • Branding strategy
  • Merchandise strategy
  • Fashion trends interpretation
  • Financial and Legal advising
  • PR and promotion services

Credendials

Over 70 consulting projects completed with major industry brands
Over 40 marketing researches conducted
Over 20 new training methodic developed
Over 10 years experience in directing educational department on fashion marketing at state university
Over 50 professional articles published
Over 500 interviews for professional media
Over 200 presentations delivered at main industry event
Over 2000 people graduated our educational programs, trainings, seminars

Contacts

Fashion Consulting Group (Russia)
4 Malyi Gnezdnikovsky pereulok, room 38
Moscow, Russia 125009
Tel.: + 7495 629-7425/629-6985
www.fashionconsulting.ru

 

Fashion Consulting Group International

295 Greenwich Street  , Suite 279
New York, New York  USA 10007
Tel +1 646 400 2088
www.fashionconsulting.ru/english

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